Signs are everywhere. They tell us where we are, where to go, where to shop, and how to do it. As important as signs are in everyday life for direction and information, they are crucial in business for a variety of ways. Signage is used for several purposes in retail environments, including marketing, to provide customers information and to draw attention to specific products.

Outdoor Signage

Signs outside of your business are imperative to attracting attention to your business. Not only do they let passers-by know your establishment is there, they provide people with a snippet of information as to the feel of your business, as well as an indication to the type of business you are running. It has been proven statistically that people are more likely to patron somewhere that is familiar to them, so having noticeable, definitive signage on the building and street could very well be planting the seed for future customers. Without drawing appropriate attention to the building new customers and foot traffic will not know your there, and your business will be overlooked.

Indoor Signage

Throughout your establishment it is advisable to use appropriate signage to provide information to customers, so they don't have to ask. Signs can inform customers of the price of various goods, sales, specials and promotions that may be currently running and about any additional services or products that are offered not on display. Customers like to be knowledgeable and providing them with this basic information will make their shopping experience more enjoyable, as well make them more likely to purchase. Properly used indoor signage will also encourage impulse purchases as customer’s attention is drawn to items they didn't necessarily come in for.

The Importance of Quality Signage

Having distinct, attractive signage is a fantastic means of affordable marketing. A well-designed sign will get noticed, and be remembered. Using neon lights, interesting images and bold colours can help maximise the attention your sign receives. Your sign is the first impression you will make on potential customers, and having a creative and unique sign will set your business apart from the others in the area. Contact information and other relative details are made readily available to your target market, and off site signage like billboards and bus stop adverts can draw new patrons. A well thought out and professionally designed sign can be of great benefit to a business, as it will strongly promote the image and brand being marketed.